I utilize a variety of methodologies in my design process, tailoring them to the specific stage of the project. I believe in a structured approach that prioritizes consistency and user-friendliness, with a strong focus on journey mapping and the development of componentized design systems. I’ve accumulated extensive experience in Components library design, and I’ve been a pioneer in the digital industry, being one of the first designers to work with systems like Adobe XD and Figma.

My digital design work encompasses websites and digital experiences, brand digital identity, digital products and e-commerce, exhibitions and digital installations, online advertising, and communications. Through diverse thinking, candid conversations, and an obsession with making each other better, I create design that people love.

Today’s consumers are harder to reach and are actively taking steps to ignore my brand design. I’m on a mission to disrupt the ‘skip ad’ culture by creating work that’s impossible to ignore, creating an emotional connection with people who value aesthetic and experience.

In a world dominated by digital technology and in an era where choices abound and innovation accelerates, my belief is that customers’ expectations outpace businesses. I firmly trust that embracing traditional graphic design and offline products – combined with digital – is a strategic leap ahead of both customers and competitors.